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Sales enablement docs for error tracking, workflows, and logs#17014
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@SaraMiteva SaraMiteva commented May 25, 2026

Created the sales enablement docs for error tracking, workflows, and logs based on Joe's template, as discussed during the offsite.

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github-actions Bot commented May 25, 2026

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github-actions Bot commented May 25, 2026

Vale prose linter → found 0 errors, 193 warnings, 0 suggestions in your markdown

Full report → Copy the linter results into an LLM to batch-fix issues.

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contents/handbook/marketing/how-we-position-and-sell/error-tracking.md — 0 errors, 81 warnings, 0 suggestions
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2:8 warning Capitalize 'Error Tracking' for PostHog's product. Use 'Error tracking' for the general industry concept. PostHogBase.ProductNames
7:19 warning 'Miteva' is a possible misspelling. PostHogBase.Spelling
11:160 warning Capitalize 'Logs' for PostHog's product. Use 'logs' for the general industry concept. PostHogBase.ProductNames
11:166 warning Capitalize 'Feature Flags' for PostHog's product. Use 'feature flags' for the general industry concept. PostHogBase.ProductNames
11:185 warning Capitalize 'Product Analytics' for PostHog's product. Use 'product analytics' for the general industry concept. PostHogBase.ProductNames
13:19 warning Capitalize 'Error Tracking' for PostHog's product. Use 'error tracking' for the general industry concept. PostHogBase.ProductNames
13:173 warning Capitalize 'Session Replay' for PostHog's product. Use 'session replay' for the general industry concept. PostHogBase.ProductNames
19:6 warning Capitalize 'Error Tracking' for PostHog's product. Use 'error tracking' for the general industry concept. PostHogBase.ProductNames
21:103 warning Capitalize 'Session Replay' for PostHog's product. Use 'session replay' for the general industry concept. PostHogBase.ProductNames
25:61 warning 'Bugsnag' is a possible misspelling. PostHogBase.Spelling
25:73 warning 'Rollbar' is a possible misspelling. PostHogBase.Spelling
30:35 warning Capitalize 'Feature Flags' for PostHog's product. Use 'feature flags' for the general industry concept. PostHogBase.ProductNames
35:35 warning Capitalize 'Error Tracking' for PostHog's product. Use 'error tracking' for the general industry concept. PostHogBase.ProductNames
35:100 warning 'symbolicate' is a possible misspelling. PostHogBase.Spelling
42:19 warning Capitalize 'Error Tracking' for PostHog's product. Use 'error tracking' for the general industry concept. PostHogBase.ProductNames
42:233 warning 'triaging' is a possible misspelling. PostHogBase.Spelling
44:117 warning Capitalize 'Session Replay' for PostHog's product. Use 'session replay' for the general industry concept. PostHogBase.ProductNames
48:38 warning Capitalize 'Session Replay' for PostHog's product. Use 'session replay' for the general industry concept. PostHogBase.ProductNames
53:5 warning 'Message 2: Drop Sentry, Bugsnag, or Rollbar' heading should be in sentence case, and product names should be capitalized. PostHogBase.SentenceCase
53:29 warning 'Bugsnag' is a possible misspelling. PostHogBase.Spelling
53:41 warning 'Rollbar' is a possible misspelling. PostHogBase.Spelling
55:69 warning 'Bugsnag' is a possible misspelling. PostHogBase.Spelling
55:78 warning 'Rollbar' is a possible misspelling. PostHogBase.Spelling
55:148 warning Capitalize 'Feature Flags' for PostHog's product. Use 'feature flags' for the general industry concept. PostHogBase.ProductNames
55:163 warning Capitalize 'Logs' for PostHog's product. Use 'logs' for the general industry concept. PostHogBase.ProductNames
61:25 warning Use 'PostHog' instead of 'posthog'. Vale.Terms
61:33 warning Use 'CLI' instead of 'cli'. Vale.Terms
61:42 warning Use 'PostHog' instead of 'posthog'. Vale.Terms
62:31 warning 'Bugsnag' is a possible misspelling. PostHogBase.Spelling
62:43 warning 'Rollbar' is a possible misspelling. PostHogBase.Spelling
68:20 warning Capitalize 'Error Tracking' for PostHog's product. Use 'error tracking' for the general industry concept. PostHogBase.ProductNames
81:5 warning 'vs Sentry' heading should be in sentence case, and product names should be capitalized. PostHogBase.SentenceCase
83:259 warning 'Autofix' is a possible misspelling. PostHogBase.Spelling
86:40 warning Capitalize 'Product Analytics' for PostHog's product. Use 'product analytics' for the general industry concept. PostHogBase.ProductNames
86:59 warning Capitalize 'Feature Flags' for PostHog's product. Use 'feature flags' for the general industry concept. PostHogBase.ProductNames
86:78 warning Capitalize 'Experiments' for PostHog's product. Use 'experiments' for the general industry concept. PostHogBase.ProductNames
86:157 warning Capitalize 'Logs' for PostHog's product. Use 'logs' for the general industry concept. PostHogBase.ProductNames
87:12 warning 'triages' is a possible misspelling. PostHogBase.Spelling
89:40 warning Capitalize 'Workflows' for PostHog's product. Use 'workflows' for the general industry concept. PostHogBase.ProductNames
89:92 warning Capitalize 'Feature Flags' for PostHog's product. Use 'feature flags' for the general industry concept. PostHogBase.ProductNames
95:5 warning 'vs Bugsnag and Rollbar' heading should be in sentence case, and product names should be capitalized. PostHogBase.SentenceCase
95:8 warning 'Bugsnag' is a possible misspelling. PostHogBase.Spelling
95:20 warning 'Rollbar' is a possible misspelling. PostHogBase.Spelling
97:32 warning Capitalize 'Error Tracking' for PostHog's product. Use 'error tracking' for the general industry concept. PostHogBase.ProductNames
97:60 warning 'Rollbar' is a possible misspelling. PostHogBase.Spelling
97:169 warning Capitalize 'Session Replay' for PostHog's product. Use 'session replay' for the general industry concept. PostHogBase.ProductNames
97:262 warning 'Rollbar' is a possible misspelling. PostHogBase.Spelling
97:390 warning 'Bugsnag' is a possible misspelling. PostHogBase.Spelling
100:105 warning Capitalize 'Experiments' for PostHog's product. Use 'experiments' for the general industry concept. PostHogBase.ProductNames
100:118 warning Capitalize 'Surveys' for PostHog's product. Use 'surveys' for the general industry concept. PostHogBase.ProductNames
100:127 warning 'Rollbar' is a possible misspelling. PostHogBase.Spelling
100:139 warning 'Bugsnag' is a possible misspelling. PostHogBase.Spelling
101:45 warning Capitalize 'Error Tracking' for PostHog's product. Use 'error tracking' for the general industry concept. PostHogBase.ProductNames
101:82 warning Capitalize 'Experiments' for PostHog's product. Use 'experiments' for the general industry concept. PostHogBase.ProductNames
102:18 warning Capitalize 'Feature Flags' for PostHog's product. Use 'feature flags' for the general industry concept. PostHogBase.ProductNames
102:73 warning Capitalize 'Workflows' for PostHog's product. Use 'workflows' for the general industry concept. PostHogBase.ProductNames
105:5 warning 'vs Datadog' heading should be in sentence case, and product names should be capitalized. PostHogBase.SentenceCase
110:96 warning 'SREs' is a possible misspelling. PostHogBase.Spelling
111:38 warning Capitalize 'Product Analytics' for PostHog's product. Use 'product analytics' for the general industry concept. PostHogBase.ProductNames
111:77 warning Capitalize 'Experiments' for PostHog's product. Use 'experiments' for the general industry concept. PostHogBase.ProductNames
111:134 warning Capitalize 'Product Analytics' for PostHog's product. Use 'product analytics' for the general industry concept. PostHogBase.ProductNames
113:40 warning Capitalize 'Workflows' for PostHog's product. Use 'workflows' for the general industry concept. PostHogBase.ProductNames
113:95 warning Capitalize 'Feature Flags' for PostHog's product. Use 'feature flags' for the general industry concept. PostHogBase.ProductNames
117:5 warning '"Sentry has deeper SDK coverage, more mature grouping, and now ships session replay, logs, tracing, AI, and MCP too. What's actually different?"' heading should be in sentence case, and product names should be capitalized. PostHogBase.SentenceCase
117:74 warning Capitalize 'Session Replay' for PostHog's product. Use 'session replay' for the general industry concept. PostHogBase.ProductNames
117:90 warning Capitalize 'Logs' for PostHog's product. Use 'logs' for the general industry concept. PostHogBase.ProductNames
121:58 warning Capitalize 'Error Tracking' for PostHog's product. Use 'error tracking' for the general industry concept. PostHogBase.ProductNames
121:83 warning Capitalize 'Logs' for PostHog's product. Use 'logs' for the general industry concept. PostHogBase.ProductNames
121:448 warning Capitalize 'Product Analytics' for PostHog's product. Use 'product analytics' for the general industry concept. PostHogBase.ProductNames
121:512 warning Capitalize 'Experiments' for PostHog's product. Use 'experiments' for the general industry concept. PostHogBase.ProductNames
121:525 warning Capitalize 'Feature Flags' for PostHog's product. Use 'feature flags' for the general industry concept. PostHogBase.ProductNames
121:633 warning Capitalize 'Error Tracking' for PostHog's product. Use 'error tracking' for the general industry concept. PostHogBase.ProductNames
123:5 warning '"We're a mobile-first app. PostHog's iOS error tracking has documented gaps."' heading should be in sentence case, and product names should be capitalized. PostHogBase.SentenceCase
123:46 warning Capitalize 'Error Tracking' for PostHog's product. Use 'error tracking' for the general industry concept. PostHogBase.ProductNames
127:78 warning 'symbolicated' is a possible misspelling. PostHogBase.Spelling
127:418 warning Capitalize 'Product Analytics' for PostHog's product. Use 'product analytics' for the general industry concept. PostHogBase.ProductNames
127:460 warning Capitalize 'Session Replay' for PostHog's product. Use 'session replay' for the general industry concept. PostHogBase.ProductNames
127:476 warning Capitalize 'Feature Flags' for PostHog's product. Use 'feature flags' for the general industry concept. PostHogBase.ProductNames
127:491 warning Capitalize 'Experiments' for PostHog's product. Use 'experiments' for the general industry concept. PostHogBase.ProductNames
129:5 warning '"Sentry is cheaper than PostHog at high volume – their volume discounts drop errors to $0.000150 each at 20M+."' heading should be in sentence case, and product names should be capitalized. PostHogBase.SentenceCase
133:327 warning 'reframe' is a possible misspelling. PostHogBase.Spelling
contents/handbook/marketing/how-we-position-and-sell/logs.md — 0 errors, 68 warnings, 0 suggestions
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7:19 warning 'Miteva' is a possible misspelling. PostHogBase.Spelling
11:71 warning Capitalize 'Logs' for PostHog's product. Use 'logs' for the general industry concept. PostHogBase.ProductNames
11:251 warning Capitalize 'Feature Flags' for PostHog's product. Use 'feature flags' for the general industry concept. PostHogBase.ProductNames
13:116 warning Capitalize 'Logs' for PostHog's product. Use 'logs' for the general industry concept. PostHogBase.ProductNames
17:215 warning Capitalize 'Logs' for PostHog's product. Use 'logs' for the general industry concept. PostHogBase.ProductNames
19:96 warning Capitalize 'Session Replay' for PostHog's product. Use 'session replay' for the general industry concept. PostHogBase.ProductNames
19:209 warning Capitalize 'Logs' for PostHog's product. Use 'logs' for the general industry concept. PostHogBase.ProductNames
25:74 warning 'OTel' is a possible misspelling. PostHogBase.Spelling
26:47 warning Capitalize 'Logs' for PostHog's product. Use 'logs' for the general industry concept. PostHogBase.ProductNames
39:178 warning Capitalize 'Logs' for PostHog's product. Use 'logs' for the general industry concept. PostHogBase.ProductNames
41:154 warning Capitalize 'Session Replay' for PostHog's product. Use 'session replay' for the general industry concept. PostHogBase.ProductNames
44:48 warning Capitalize 'Logs' for PostHog's product. Use 'logs' for the general industry concept. PostHogBase.ProductNames
47:10 warning Capitalize 'Logs' for PostHog's product. Use 'logs' for the general industry concept. PostHogBase.ProductNames
48:50 warning Capitalize 'Logs' for PostHog's product. Use 'logs' for the general industry concept. PostHogBase.ProductNames
52:116 warning Capitalize 'Logs' for PostHog's product. Use 'logs' for the general industry concept. PostHogBase.ProductNames
52:141 warning Use 'Fullstory' instead of 'FullStory'. Vale.Terms
54:63 warning Capitalize 'Error Tracking' for PostHog's product. Use 'error tracking' for the general industry concept. PostHogBase.ProductNames
54:96 warning Capitalize 'Feature Flags' for PostHog's product. Use 'feature flags' for the general industry concept. PostHogBase.ProductNames
54:115 warning Capitalize 'Product Analytics' for PostHog's product. Use 'product analytics' for the general industry concept. PostHogBase.ProductNames
59:36 warning Capitalize 'Logs' for PostHog's product. Use 'logs' for the general industry concept. PostHogBase.ProductNames
61:19 warning Capitalize 'Logs' for PostHog's product. Use 'logs' for the general industry concept. PostHogBase.ProductNames
65:51 warning Capitalize 'Logs' for PostHog's product. Use 'logs' for the general industry concept. PostHogBase.ProductNames
74:67 warning Capitalize 'Logs' for PostHog's product. Use 'logs' for the general industry concept. PostHogBase.ProductNames
78:5 warning 'vs Datadog (and New Relic)' heading should be in sentence case, and product names should be capitalized. PostHogBase.SentenceCase
80:124 warning Capitalize 'Logs' for PostHog's product. Use 'logs' for the general industry concept. PostHogBase.ProductNames
83:69 warning Capitalize 'Product Analytics' for PostHog's product. Use 'product analytics' for the general industry concept. PostHogBase.ProductNames
83:121 warning Capitalize 'Experiments' for PostHog's product. Use 'experiments' for the general industry concept. PostHogBase.ProductNames
84:18 warning Capitalize 'Logs' for PostHog's product. Use 'logs' for the general industry concept. PostHogBase.ProductNames
88:5 warning 'vs Grafana Loki and Grafana Cloud Logs' heading should be in sentence case, and product names should be capitalized. PostHogBase.SentenceCase
90:259 warning 'queryless' is a possible misspelling. PostHogBase.Spelling
94:18 warning Capitalize 'Logs' for PostHog's product. Use 'logs' for the general industry concept. PostHogBase.ProductNames
94:43 warning Capitalize 'Product Analytics' for PostHog's product. Use 'product analytics' for the general industry concept. PostHogBase.ProductNames
94:102 warning Capitalize 'Feature Flags' for PostHog's product. Use 'feature flags' for the general industry concept. PostHogBase.ProductNames
98:5 warning 'vs Better Stack' heading should be in sentence case, and product names should be capitalized. PostHogBase.SentenceCase
100:72 warning Capitalize 'Logs' for PostHog's product. Use 'logs' for the general industry concept. PostHogBase.ProductNames
100:93 warning 'OTel' is a possible misspelling. PostHogBase.Spelling
100:114 warning Capitalize 'Session Replay' for PostHog's product. Use 'session replay' for the general industry concept. PostHogBase.ProductNames
100:144 warning Capitalize 'Error Tracking' for PostHog's product. Use 'error tracking' for the general industry concept. PostHogBase.ProductNames
103:29 warning Capitalize 'Product Analytics' for PostHog's product. Use 'product analytics' for the general industry concept. PostHogBase.ProductNames
103:101 warning Capitalize 'Experiments' for PostHog's product. Use 'experiments' for the general industry concept. PostHogBase.ProductNames
104:18 warning Capitalize 'Feature Flags' for PostHog's product. Use 'feature flags' for the general industry concept. PostHogBase.ProductNames
104:36 warning Capitalize 'Experiments' for PostHog's product. Use 'experiments' for the general industry concept. PostHogBase.ProductNames
104:129 warning Capitalize 'Experiments' for PostHog's product. Use 'experiments' for the general industry concept. PostHogBase.ProductNames
105:114 warning Capitalize 'Workflows' for PostHog's product. Use 'workflows' for the general industry concept. PostHogBase.ProductNames
106:50 warning Capitalize 'Experiments' for PostHog's product. Use 'experiments' for the general industry concept. PostHogBase.ProductNames
106:63 warning Capitalize 'Surveys' for PostHog's product. Use 'surveys' for the general industry concept. PostHogBase.ProductNames
106:78 warning Capitalize 'Logs' for PostHog's product. Use 'logs' for the general industry concept. PostHogBase.ProductNames
110:5 warning '"You don't have distributed tracing or metrics. We need full observability."' heading should be in sentence case, and product names should be capitalized. PostHogBase.SentenceCase
112:82 warning Capitalize 'Logs' for PostHog's product. Use 'logs' for the general industry concept. PostHogBase.ProductNames
114:172 warning Capitalize 'Logs' for PostHog's product. Use 'logs' for the general industry concept. PostHogBase.ProductNames
114:316 warning Capitalize 'Logs' for PostHog's product. Use 'logs' for the general industry concept. PostHogBase.ProductNames
114:334 warning Capitalize 'Product Analytics' for PostHog's product. Use 'product analytics' for the general industry concept. PostHogBase.ProductNames
114:353 warning Capitalize 'Session Replay' for PostHog's product. Use 'session replay' for the general industry concept. PostHogBase.ProductNames
114:369 warning Capitalize 'Error Tracking' for PostHog's product. Use 'error tracking' for the general industry concept. PostHogBase.ProductNames
114:389 warning Capitalize 'Feature Flags' for PostHog's product. Use 'feature flags' for the general industry concept. PostHogBase.ProductNames
116:90 warning Capitalize 'Logs' for PostHog's product. Use 'logs' for the general industry concept. PostHogBase.ProductNames
118:5 warning '"Better Stack claims 30x cheaper than Datadog and has MCP, AI SRE, and a full observability + IRM bundle. What makes PostHog different?"' heading should be in sentence case, and product names should be capitalized. PostHogBase.SentenceCase
122:389 warning Capitalize 'Logs' for PostHog's product. Use 'logs' for the general industry concept. PostHogBase.ProductNames
122:436 warning Capitalize 'Experiments' for PostHog's product. Use 'experiments' for the general industry concept. PostHogBase.ProductNames
122:562 warning Capitalize 'Feature Flags' for PostHog's product. Use 'feature flags' for the general industry concept. PostHogBase.ProductNames
124:43 warning Capitalize 'Logs' for PostHog's product. Use 'logs' for the general industry concept. PostHogBase.ProductNames
128:222 warning Capitalize 'Logs' for PostHog's product. Use 'logs' for the general industry concept. PostHogBase.ProductNames
128:295 warning Capitalize 'Logs' for PostHog's product. Use 'logs' for the general industry concept. PostHogBase.ProductNames
130:61 warning Capitalize 'Logs' for PostHog's product. Use 'logs' for the general industry concept. PostHogBase.ProductNames
130:155 warning Capitalize 'Logs' for PostHog's product. Use 'logs' for the general industry concept. PostHogBase.ProductNames
132:5 warning '"PostHog feels like a web/frontend/analytics company. Can you handle our backend logs?"' heading should be in sentence case, and product names should be capitalized. PostHogBase.SentenceCase
132:86 warning Capitalize 'Logs' for PostHog's product. Use 'logs' for the general industry concept. PostHogBase.ProductNames
136:485 warning Capitalize 'Logs' for PostHog's product. Use 'logs' for the general industry concept. PostHogBase.ProductNames
contents/handbook/marketing/how-we-position-and-sell/workflows.md — 0 errors, 44 warnings, 0 suggestions
Line Severity Message Rule
7:19 warning 'Miteva' is a possible misspelling. PostHogBase.Spelling
11:180 warning Capitalize 'Feature Flags' for PostHog's product. Use 'feature flags' for the general industry concept. PostHogBase.ProductNames
11:265 warning Capitalize 'Experiments' for PostHog's product. Use 'experiments' for the general industry concept. PostHogBase.ProductNames
13:247 warning 'Grantable' is a possible misspelling. PostHogBase.Spelling
17:245 warning Capitalize 'Logs' for PostHog's product. Use 'logs' for the general industry concept. PostHogBase.ProductNames
19:301 warning Capitalize 'Workflows' for PostHog's product. Use 'workflows' for the general industry concept. PostHogBase.ProductNames
29:185 warning 'Suped' is a possible misspelling. PostHogBase.Spelling
30:124 warning Capitalize 'Workflows' for PostHog's product. Use 'workflows' for the general industry concept. PostHogBase.ProductNames
40:45 warning Capitalize 'Workflows' for PostHog's product. Use 'workflows' for the general industry concept. PostHogBase.ProductNames
44:99 warning Capitalize 'Experiments' for PostHog's product. Use 'experiments' for the general industry concept. PostHogBase.ProductNames
63:51 warning Capitalize 'Workflows' for PostHog's product. Use 'workflows' for the general industry concept. PostHogBase.ProductNames
67:280 warning Use 'RudderStack' instead of 'Rudderstack'. Vale.Terms
69:199 warning 'Grantable' is a possible misspelling. PostHogBase.Spelling
69:314 warning 'Suped' is a possible misspelling. PostHogBase.Spelling
79:5 warning 'vs Zapier (and Make)' heading should be in sentence case, and product names should be capitalized. PostHogBase.SentenceCase
86:38 warning Capitalize 'Experiments' for PostHog's product. Use 'experiments' for the general industry concept. PostHogBase.ProductNames
87:47 warning Capitalize 'Workflows' for PostHog's product. Use 'workflows' for the general industry concept. PostHogBase.ProductNames
88:3 warning 'Grantable' is a possible misspelling. PostHogBase.Spelling
90:5 warning 'vs Customer.io' heading should be in sentence case, and product names should be capitalized. PostHogBase.SentenceCase
97:27 warning Capitalize 'Session Replay' for PostHog's product. Use 'session replay' for the general industry concept. PostHogBase.ProductNames
97:47 warning Capitalize 'Feature Flags' for PostHog's product. Use 'feature flags' for the general industry concept. PostHogBase.ProductNames
98:4 warning 'Suped' is a possible misspelling. PostHogBase.Spelling
101:5 warning 'vs Brevo (and ActiveCampaign, Mailchimp)' heading should be in sentence case, and product names should be capitalized. PostHogBase.SentenceCase
107:38 warning Capitalize 'Experiments' for PostHog's product. Use 'experiments' for the general industry concept. PostHogBase.ProductNames
107:56 warning Capitalize 'Workflows' for PostHog's product. Use 'workflows' for the general industry concept. PostHogBase.ProductNames
111:5 warning 'vs Iterable / Braze' heading should be in sentence case, and product names should be capitalized. PostHogBase.SentenceCase
113:183 warning 'decisioning' is a possible misspelling. PostHogBase.Spelling
113:260 warning 'Gartner' is a possible misspelling. PostHogBase.Spelling
113:354 warning 'Wyndham' is a possible misspelling. PostHogBase.Spelling
113:375 warning 'Canva' is a possible misspelling. PostHogBase.Spelling
119:42 warning Capitalize 'Experiments' for PostHog's product. Use 'experiments' for the general industry concept. PostHogBase.ProductNames
124:5 warning '"Customer.io / Brevo has more mature email features – open/click/bounce tracking, suppression lists, dedicated IPs. You don't."' heading should be in sentence case, and product names should be capitalized. PostHogBase.SentenceCase
124:116 warning 'IPs' is a possible misspelling. PostHogBase.Spelling
128:420 warning 'IPs' is a possible misspelling. PostHogBase.Spelling
130:19 warning 'Suped' is a possible misspelling. PostHogBase.Spelling
132:5 warning '"You don't have native mobile push or WhatsApp. Iterable and Braze do."' heading should be in sentence case, and product names should be capitalized. PostHogBase.SentenceCase
142:96 warning 'Calendly' is a possible misspelling. PostHogBase.Spelling
142:170 warning 'automations' is a possible misspelling. PostHogBase.Spelling
144:18 warning 'Grantable' is a possible misspelling. PostHogBase.Spelling
150:120 warning Capitalize 'Data Pipelines' for PostHog's product. Use 'data pipelines' for the general industry concept. PostHogBase.ProductNames
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150:443 warning Capitalize 'Workflows' for PostHog's product. Use 'workflows' for the general industry concept. PostHogBase.ProductNames
150:485 warning 'OAuth' is a possible misspelling. PostHogBase.Spelling
152:18 warning 'Grantable's' is a possible misspelling. PostHogBase.Spelling

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Some thoughts and notes to address, but nothing here that's a real blocker from me. Thanks, Sara!

Comment thread contents/handbook/marketing/how-we-position-and-sell/error-tracking.md Outdated

Most error tracking tools give you a stack trace, a frequency count, and a release tag. They don't tell you which user hit the error, what they were trying to do, or whether it matters to the business. So engineers triage by error count instead of by user impact, and waste cycles on noisy errors that don't affect anyone real.

Every PostHog exception is a product event with the user attached. Click an error to watch the user's session replay. Filter exceptions by feature flag variant, plan tier, or revenue cohort. See the business impact next to the stack trace. Sentry has the deeper SDK coverage but doesn't know your users, while Bugsnag and Rollbar are similar with good error capture, no product context. PostHog Error Tracking is the only place where every error already knows who hit it, what they were doing, and whether it matters.
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Soft steer, but I think our unique belief should exclude competitors. A unique belief is what WE believe, not how we differentiate from competitors (which is more elevator pitch). I think this should come from a place of opinion, principle, and vision. Not "Like Sentry, but"

Comment thread contents/handbook/marketing/how-we-position-and-sell/error-tracking.md Outdated
Comment on lines +95 to +97
### vs Bugsnag and Rollbar

**Their approach:** Mid-market error tracking specialists. Rollbar positions as *"code-first observability that connects errors, replays, and releases in one place"* – session replay shipped, MCP integration, RQL query language, Root Cause Analysis AI shipped, Rollbar Resolve AI agent (opens PRs with fixes) coming soon. Free tier: 5K occurrences + 1K replays. SOC2 + ISO27001 certified. Bugsnag (SmartBear-owned) follows a similar mid-market specialist playbook, historically strong on mobile crash reporting.
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Don't think this is wrong, but curious on why you've grouped these two?

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@SaraMiteva SaraMiteva May 26, 2026

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There are some competitors that have a similar approach to marketing and I think our response should be the same, so I figured it would be easier for the sales team. I did that for DDog and New Relic in another doc as well I think


## The unique belief

PostHog's vision is a self-driving product: software that watches itself for bugs and conversion drops, then ships the fix while you sleep. That loop needs three things – signals, action, and the *context* that tells which signals actually matter. Most observability tools generate plenty of signals (events, errors, latency, logs) without the product context that makes them actionable.
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We should probably avoid saying signals to avoid confusion with that as a team/system for us.


PostHog's vision is a self-driving product: software that watches itself for bugs and conversion drops, then ships the fix while you sleep. That loop needs three things – signals, action, and the *context* that tells which signals actually matter. Most observability tools generate plenty of signals (events, errors, latency, logs) without the product context that makes them actionable.

Logs are the backend half of the signal layer. But most observability tools treat them as text – timestamps, severity, message, search. You find the right log, then bounce to another tool to figure out who was affected, which feature flag was on, or what they were trying to do when it broke. The signal is in the data; the *meaning* is somewhere else.
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Not sure I follow the final clause here. It feels a bit wishy-washy.


PostHog's vision is a [self-driving product](https://posthog.com/blog/self-driving-product): software that watches itself for bugs and conversion drops, then ships the fix while you sleep. The signal layer is well-covered with errors, replays, logs, analytics. What closes the loop is what happens next. Knowing a checkout error hit your top customer doesn't matter if no one is paged. The systems that act on signals almost always live somewhere else, behind a CDP or homegrown glue.

Workflows is the act layer. Every event, cohort change, error spike, or ticket update can trigger a multi-step flow, including sending a message and updating a person property, without leaving the platform the signal came from. PostHog AI drafts email copy today; soon, agents will design and revise workflows through MCP.
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Love this.

Comment thread contents/handbook/marketing/how-we-position-and-sell/workflows.md Outdated
- **Engineer-led teams building product-led growth motions.** They want to act on product events – onboarding milestones, activation drop-offs, feature usage – without a CDP in the middle.
- **B2B teams running intent-signal automation.** Triggering sales follow-ups, Slack alerts, or Linear tickets directly from product behavior, not delayed by CRM syncs. ([Croissant does this.](https://posthog.com/customers/croissant))
- **Startups consolidating their messaging stack.** Workflows replaces Zapier + Customer.io + a CDP.
- **Customers on Customer.io, Iterable, Brevo, or ActiveCampaign for transactional and onboarding email.** Especially when most of the trigger logic already lives in product events. (Suped migrated off Customer.io.)
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Do we have a reference for suped?


## Battle cards

### vs Zapier (and Make)
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I wonder if N8N is a better comparison here than Make?

@SaraMiteva SaraMiteva requested review from hpouillot and removed request for fivestarspicy May 27, 2026 09:50
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Few comments but It looks good for the ET part ! Some context on what is coming: Better issue grouping is planned for the coming weeks and also one feature that might interesting for large customer is: per-issue rate limiting. It is still a work in progress, but large customers could reduce drastically their bill at scale.


PostHog's vision is a self-driving product: software that watches itself for bugs, ships the fixes, and prioritizes work by user impact, not error volume. That loop needs every error to know which user hit it.

Most error tracking tools give you a stack trace, a frequency count, and a release tag. They don't tell you which user hit the error, what they were trying to do, or whether it matters to the business. So engineers triage by error count instead of by user impact, and waste cycles on noisy errors that don't affect anyone real.
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Yes ! I think this part is really important. Right now priorities are mainly surfaced in signal inbox but we are working on something that can leverage the whole exception context to increase signal / noise ratio

- **Engineering teams who want to triage by user impact, not error volume.** "This exception is breaking checkout for your top-paying customers" beats "this exception happened 200 times in 5 minutes."
- **Multi-language stacks running web + mobile + backend.** Native SDKs for Node, Python, Go, Ruby, Rails, Elixir, NestJS; iOS, Android, React Native, Flutter; plus every major frontend framework.
- **Founders and small engineering teams shipping production code.** Generous free tier; no contract negotiation to start.
- **Teams running rollouts behind feature flags.** Roll back the flag that caused the spike from the same dashboard.
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For now, this is one is not really obvious. We need to add a better integration with feature flags / experiments.

### Who this isn't for

- Teams that need full feature parity with Sentry – Sentry has deeper SDK coverage, more mature grouping, and a longer track record.
- Teams whose primary need is iOS error tracking at full fidelity – the iOS implementation doesn't symbolicate system frames yet, and Swift crashes appear as SIGTRAP.
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The swift crash symbolication has been fixed in recent release but not the system frames yet.

**Solution:** PostHog Error Tracking replaces standalone error trackers – same SDK coverage on the languages that matter, with the user, session, replay, and flag context already attached. No CDP middleware, no identity stitching.

**Supporting features:**
- Native SDKs for Node, Python, Go, Ruby, Rails, Elixir, NestJS; iOS, Android, React Native, Flutter; plus every major frontend framework
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We added PHP recently as well


**Supporting features:**
- Native SDKs for Node, Python, Go, Ruby, Rails, Elixir, NestJS; iOS, Android, React Native, Flutter; plus every major frontend framework
- Source map upload via posthog-cli and @posthog/nextjs-config
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via cli or bundlers plugin (support for nextjs, vite, rollup, webpack)

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