We are counting on word of mouth and organic search to connect potential mappers with DistrictBuilder. I think a small investment in enhancing the meta and title tags could be a big win for making the application more shareable and easier to understand in search results.
Current tags
On Google
Reads "DistrictBuilder | Home". This is okay, but I think more of a description would make it better.
Shared on iOS message
Reads "Home". It would be useful to show the product name here (and a description?).
What I'm thinking
We replace DistrictBuilder | Home with DistrictBuilder: Free Redistricting Tool for Drawing Better Maps, or some other copy that does more to describe and sell DistrictBuilder.
We are counting on word of mouth and organic search to connect potential mappers with DistrictBuilder. I think a small investment in enhancing the meta and title tags could be a big win for making the application more shareable and easier to understand in search results.
Current tags
On Google
Reads "DistrictBuilder | Home". This is okay, but I think more of a description would make it better.
Shared on iOS message
Reads "Home". It would be useful to show the product name here (and a description?).
What I'm thinking
We replace DistrictBuilder | Home with DistrictBuilder: Free Redistricting Tool for Drawing Better Maps, or some other copy that does more to describe and sell DistrictBuilder.