diff --git a/src/crawlee/browsers/_playwright_browser.py b/src/crawlee/browsers/_playwright_browser.py
index 8ce19bfd26..2616e124fb 100644
--- a/src/crawlee/browsers/_playwright_browser.py
+++ b/src/crawlee/browsers/_playwright_browser.py
@@ -17,6 +17,8 @@
 
 logger = getLogger(__name__)
 
+_UNSUPPORTED_PERSISTENT_CONTEXT_OPTIONS = frozenset({'storage_state'})
+
 
 @docs_group('Browser management')
 class PlaywrightPersistentBrowser(Browser):
@@ -59,6 +61,14 @@ async def new_context(self, **context_options: Any) -> BrowserContext:
         if self._context:
             raise RuntimeError('Persistent browser can have only one context')
 
+        unsupported_options = _UNSUPPORTED_PERSISTENT_CONTEXT_OPTIONS.intersection(context_options)
+        if unsupported_options:
+            unsupported_list = ', '.join(sorted(unsupported_options))
+            raise ValueError(
+                'The following browser_new_context_options are not supported when using a persistent browser '
+                f'context: {unsupported_list}. Use `use_incognito_pages=True` if you need these options.'
+            )
+
         launch_options = self._browser_launch_options | context_options
 
         if self._user_data_dir:
diff --git a/tests/unit/browsers/test_playwright_browser.py b/tests/unit/browsers/test_playwright_browser.py
index 120b886c59..94e6a14333 100644
--- a/tests/unit/browsers/test_playwright_browser.py
+++ b/tests/unit/browsers/test_playwright_browser.py
@@ -2,6 +2,7 @@
 
 from pathlib import Path
 from typing import TYPE_CHECKING
+from unittest.mock import AsyncMock
 
 import pytest
 from playwright.async_api import async_playwright
@@ -42,3 +43,13 @@ async def test_delete_temp_folder_with_close_browser(playwright: Playwright) ->
     assert current_temp_dir.exists()
     await persist_browser.close()
     assert not current_temp_dir.exists()
+
+
+async def test_new_context_rejects_storage_state_for_persistent_browser() -> None:
+    mocked_browser_type = AsyncMock()
+    persist_browser = PlaywrightPersistentBrowser(mocked_browser_type, user_data_dir=None, browser_launch_options={})
+
+    with pytest.raises(ValueError, match='storage_state'):
+        await persist_browser.new_context(storage_state={'cookies': []})
+
+    mocked_browser_type.launch_persistent_context.assert_not_awaited()