docs.mdx

title	Introduction
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Dub is the modern link attribution platform for you to run partner programs, track conversion analytics, and create short links.

Whether you are:

• a founder looking to launch an affiliate or referral program
• a marketer looking to track the success of your campaigns
• a developer looking to integrate link analytics into your application

We've got you covered.

Key features

Dub offers a suite of tools to help you grow your business with partnerships and measure attribution across all your marketing channels.

Here are some of the features that Dub offers:

• Partner programs (affiliates, influencers, user referrals)
• Marketing attribution
• Real-time analytics
• Short links (including bulk link creation)
• Event webhooks
• Integrations + building custom integrations
• REST API + native SDKs for multiple languages

What would you like to do?

Scale partnerships with affiliates, influencers, and user referrals Measure the success of your marketing campaigns Generate short links for your marketing / SMS campaigns Build custom workflows with Dub's webhooks

Popular integrations

Track recurring revenue, refunds, free trials, churn, and more Native integration for Shopify – 1-click install, no code required Track conversion events via GTM Connect Dub with 7,000+ apps Sync leads and referrals to your CRM Track conversion events via Segment

View all integrations ↗

SDKs

Stay up to date

Latest features and updates from Dub Follow us for release announcements