The backgroundImage should not be full size

[markulrich]

We send backgroundImage which can be very high res ... need to add the _auto flags to grab less data

[markulrich]

Maybe update getCloudinaryUrl function to always add those @osdiab ?

[osdiab]

we should ideally be passing some width and height to constrain the size.

[malsmr]

Is this ready to be picked up?