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                                    <h1>Walmart embraces ‘showrooming’ | Canadian Grocer</h1>
                    <a href="http://"><img src="http://img.scoop.it/StfDXRTrABjsOHmhGrs81zl72eJkfbmt4t8yenImKBXEejxNn4ZJNZ2ss5Ku7Cxt"/></a><br/><p>Walmart is leveraging customers’ smartphones as one more way to make a sale.</p><p>And the key is to give customers reasons to use Walmart’s app while they’re in a physical store.</p><p>Walmart’s stores are “geo-fenced,” said Wire.com, so the location-aware app enters “store mode” when a customer enters through the door.</p><p>Once their phones are in store mode, customers are given an interactive version of the weekly on-sale circular for that store. Customers can see what’s new in the store and can scan bar codes with the phone’s camera for prices and lists of everything in a shopper’s cart so they know their total before getting to the checkout.</p><p>Wired.com points out that Walmart has effectively lured customer into two stores at once as the Walmart app interface lets you “flip” between the two stores–physical and digital.</p><br/><a href="http://www.canadiangrocer.com/top-stories/walmart-embraces-showrooming-18540">See on canadiangrocer.com</a>


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                <span id="timestamp"> January 4th, 2013 12:24pm </span>
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