From 60098ee2ac75b7dd7a1ae79c9ee9ba4ea61a27d3 Mon Sep 17 00:00:00 2001 From: Jason Crane Date: Tue, 31 Mar 2026 10:48:44 -0600 Subject: [PATCH 1/2] Update msft.md --- dev-docs/bidders/msft.md | 9 +++++++++ 1 file changed, 9 insertions(+) diff --git a/dev-docs/bidders/msft.md b/dev-docs/bidders/msft.md index 81d0e124f9..10e2943e8c 100644 --- a/dev-docs/bidders/msft.md +++ b/dev-docs/bidders/msft.md @@ -67,6 +67,10 @@ All Microsoft (formerly AppNexus/Xandr) placements included in a single call to If you are migrating from the AppNexus bid adapter, a number of the previously available AppNexus bid parameters have been deprecated as available options for the Microsoft bid parameters. These deprecated bid parameters are still available however, they're just read from other standarized locations offered within Prebid.js. This change was implemented to help us align better to the publisher-aligned features (such as First Party Data) to use a single setup for many bidders. +The Microsoft Bid Adapter connects to Microsoft's advertising exchange for bids. This adapter supports banner, video (instream and outstream), and native ad formats using OpenRTB 2.5 standards. + +For reference, here is the IAB OpenRTB 2.5 [specification](https://www.iab.com/wp-content/uploads/2016/03/OpenRTB-API-Specification-Version-2-5-FINAL.pdf) + The following table shows how the bid parameters have changed between the two adapters: {: .table .table-bordered .table-striped } @@ -93,6 +97,11 @@ The following table shows how the bid parameters have changed between the two ad | `params.ext_inv_code` | `params.ext_inv_code` | External inventory code (unchanged) | | `params.external_imp_id` | `params.ext_imp_id` | External impression ID (shortend to ext) | +#### Keywords +With the AppNexus adapter, keywords followed this format: keyname=keyvalue1,keyvalue2,keyvalue3 + +In the Microsoft Bid Adapter, the new required format is: keyname1=keyvalue1,keyname2=keyvalue2,keyname3=keyvalue3 + #### Migrating from the AppNexus Bid Adapter & Ad Server Targeting From 7d02a63691d15e503fa3ffc41d59aef1e1e44b6a Mon Sep 17 00:00:00 2001 From: Jason Crane Date: Tue, 31 Mar 2026 11:40:26 -0600 Subject: [PATCH 2/2] Update msft.md --- dev-docs/bidders/msft.md | 2 +- 1 file changed, 1 insertion(+), 1 deletion(-) diff --git a/dev-docs/bidders/msft.md b/dev-docs/bidders/msft.md index 10e2943e8c..e8425c998e 100644 --- a/dev-docs/bidders/msft.md +++ b/dev-docs/bidders/msft.md @@ -100,7 +100,7 @@ The following table shows how the bid parameters have changed between the two ad #### Keywords With the AppNexus adapter, keywords followed this format: keyname=keyvalue1,keyvalue2,keyvalue3 -In the Microsoft Bid Adapter, the new required format is: keyname1=keyvalue1,keyname2=keyvalue2,keyname3=keyvalue3 +In the Microsoft Bid Adapter, the new required format is: keyname=keyvalue1,keyname=keyvalue2,keyname=keyvalue3