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Changes

Please describe.

Add screenshots or screen recordings for visual / UI-focused changes.

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  • [ X] Words are spelled using American English
  • [ X] PostHog product names are in title case. It's "Product Analytics" not "Product analytics". If talking about a category of product, use sentence case e.g. "There are a lot of product analytics tools, but PostHog's Product Analytics is the best"
  • [ X] Titles are in sentence case
  • [ X] Feature names are in sentence case. It's "Click here to create a trend insight" not "... create a Trend Insight" and so on.
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  • [ NA] If I moved a page, I added a redirect in vercel.json
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  • I've added (at least) 3-5 internal links to this new article
  • I've added keywords for this page to the rank tracker in Ahrefs
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  • The date on the article is today's date
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vercel bot commented Dec 19, 2025

The latest updates on your projects. Learn more about Vercel for GitHub.

Project Deployment Review Updated (UTC)
posthog Ready Ready Preview Jan 5, 2026 4:53pm

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Quite a lot of these aren't measurable i.e. instead of

Explore creating ways...
it should be
Document a new approach for...

So I'd encourage you to re-read these and reframe them as something we can measure/know we have achieved.

Also you need to add revenue goals which are table stakes for TAMs:

  • Hit quota targets (All TAMs)
  • Hit the overall team revenue goal (Landon, Tyler, Simon)

Updated objectives to refine language and clarify tasks.
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Added some suggestions/comments where I don't understand what you're trying to achieve!

- Create Use-case playbooks to document and guide on selling or advising specific use-cases for cross-sell (Jon+Ryan)
- Document and automate early signals and ranking accounts for prioritization (and checking accuracy at the end of the quarter) (Sachin)
- Create training program more formally for customers (Sachin+Ryan)
- Create a feature request gatherer process, especially to have a cohesive story and impact product planning (James)
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Is this to improve the existing process or something automated? If it's automated based on signals or similar I'm concerned that it'll become a dumping ground and hard to make actionable come quarterly planning time.

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@simfish85 can't tell which item you highlighted here. was this in reference to the "signals" or the "feature requests" I can see how this would be a dumping ground for feature requests and we should avoid that. i think what this will come down to is formalizing a "voice of the customer" process so that concrete product narratives for use-cases are delivered from TAM -> Product.

For "early signals" this will likely just tap into "indicators" in Vitally with hopefully new indicators surfacing

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Oh yeah this is for the feature request one above - just wondering how it's different to what we have today.

tjcran and others added 3 commits December 22, 2025 10:30
Co-authored-by: Simon Fisher <simon@posthog.com>
Co-authored-by: Simon Fisher <simon@posthog.com>
Co-authored-by: Simon Fisher <simon@posthog.com>
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removed

Removed the BAU engaging other teams goal.
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4 participants