Handbook: add section on users as brand ambassadors#17028
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Adds a new section to the brand ambassador handbook explaining that ambassadors extend beyond employees to our users (paying or not). Covers the two-way nature of brand building, the value of listening without always agreeing, and how brand affinity is earned through trust, transparency, and engagement. Generated-By: PostHog Code Task-Id: 9ae068b7-e3b2-4a59-b94c-00689c683d8f
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Address Vale prose linter warnings: switch "dialogue" → "dialog" for American English and "learnings" → "lessons" to avoid the corporate-y term flagged as a possible misspelling. Generated-By: PostHog Code Task-Id: 9ae068b7-e3b2-4a59-b94c-00689c683d8f
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@cleo-pleurodon agree in principle with the addition, couple of notes!
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@charlescook-ph trimmed! |
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Changes
Adds a new section to
/handbook/brand/ambassadorexplaining that brand ambassadors aren't just employees — our users (paying or not) shape the brand too.The section sits between "For everyone on social media" and "Giving someone the brand ambassador experience", so the philosophy ("fans, not customers", a two-way dialogue, brand affinity is earned) sets up the practical advice on creating ambassadors that follows.
Content remixed from the supplied draft and styled to match the surrounding handbook tone — short paragraphs, sentence-case headings, American English, relative internal links, links into
/handbook/contentand/handbook/brand/overview.Checklist
vercel.json(n/a — no moves)Created with PostHog Code