This project presents a comprehensive Ecommerce Sales Dashboard built using Power BI to analyze and visualize sales performance data of an online store. It provides key insights into product performance, customer behavior, regional trends, and revenue distribution to support data-driven business decisions.
Interactive Dashboard: Visually rich and fully interactive dashboard with slicers and filters.
KPIs Tracked: Total sales, orders, profit, quantity sold, and profit margins.
Sales Analysis: Monthly and yearly sales trends, top-selling products, and category-wise performance.
Customer Insights: Sales by customer segments and region-wise analysis.
Product Performance: Deep dive into top-performing and underperforming products.
Dynamic Visualizations: Bar charts, line graphs, cards, maps, and pie charts for better understanding.
Power BI Desktop.
Data Transformation using Power Query.
DAX for calculated measures and KPIs.
CSV/Excel (assumed) as data source.