Your marketing team shouldn't be 12 people. It should be 21 skills and a brand that never forgets its voice.
mstack turns Claude Code into a marketing department — a strategist who builds 90-day roadmaps, a copywriter who never drifts off-brand, an SEO analyst who finds content gaps, an ad specialist who structures campaigns across Google/Meta/LinkedIn, and a social media manager who adapts tone per platform. All slash commands, all Markdown, all free, MIT license.
The problem: Scattered marketing tools don't share context. Your blog writer doesn't know your brand voice. Your ad copy doesn't match your positioning. Your social posts sound different every time. You re-explain your audience, competitors, and tone in every conversation.
mstack fixes this. A persistent brand context (brand.yaml) flows through every skill. Set it up once with /m-brand, and every piece of content — blog posts, tweets, ad copy, landing pages — sounds like it came from the same team.
Requirements: Claude Code, Git
Open Claude Code and paste this. Claude does the rest.
Install mstack: run
git clone --single-branch --depth 1 https://github.com/VersoXBT/mstack.git ~/.claude/skills/mstack && cd ~/.claude/skills/mstack && ./setupthen add an "mstack" section to CLAUDE.md that says to use mstack skills for all marketing tasks and lists the available skills: /m-brand, /m-competitive, /m-positioning, /m-icp, /m-strategy, /m-audit, /m-keywords, /m-brief, /m-write, /m-edit, /m-seo, /m-social, /m-threads, /m-engage, /m-ads, /m-landing, /m-repurpose, /m-calendar, /m-report, /m-learn, /m-upgrade.
No compiled binaries. No dependencies to install. Pure skill templates.
Add mstack to this project: run
cp -Rf ~/.claude/skills/mstack .claude/skills/mstack && rm -rf .claude/skills/mstack/.git && cd .claude/skills/mstack && ./setupthen add an "mstack" section to this project's CLAUDE.md that says to use mstack skills for all marketing tasks, lists the available skills: /m-brand, /m-competitive, /m-positioning, /m-icp, /m-strategy, /m-audit, /m-keywords, /m-brief, /m-write, /m-edit, /m-seo, /m-social, /m-threads, /m-engage, /m-ads, /m-landing, /m-repurpose, /m-calendar, /m-report, /m-learn, /m-upgrade, and tells Claude that if mstack skills aren't working, runcd .claude/skills/mstack && ./setupto register skills.
Real files get committed to your repo (not a submodule), so git clone just works. Everything lives inside .claude/. Nothing touches your PATH or runs in the background.
Contributing or need full history? The commands above use
--depth 1for a fast install. If you plan to contribute or need full git history, do a full clone instead:git clone https://github.com/VersoXBT/mstack.git ~/.claude/skills/mstack
mstack works on multiple AI coding agents. Setup auto-detects which you have installed:
| Agent | Flag | Skills install to |
|---|---|---|
| Claude Code | default | ~/.claude/skills/mstack/ |
| OpenAI Codex CLI | --host codex |
~/.codex/skills/mstack-*/ |
| Cursor | --host cursor |
~/.cursor/skills/mstack-*/ |
| Kiro | --host kiro |
~/.kiro/skills/mstack-*/ |
You: I need to market my new DeFi analytics platform. /m-brand
Claude: Let's set up your brand. What's the name of your product?
You: ArcTrace
Claude: In one sentence, what does it do?
You: Real-time on-chain analytics for DeFi traders and developers.
Claude: Who is your primary audience?
...
[6 more questions: competitors, positioning, voice, channels]
Claude: Brand context saved. Here's your brand.yaml:
voice: "technical but approachable, builder-oriented"
audience: "DeFi developers who need real-time on-chain data"
competitors: Dune (slow), Nansen (expensive), DefiLlama (limited)
You: /m-strategy
Claude: [reads brand.yaml, asks about goals and metrics]
[generates channel strategy: Twitter 5x/week, Blog 2x/month, Discord daily]
[builds messaging framework with 3 pillars]
[writes 90-day roadmap: Foundation → Growth → Optimize]
Strategy saved to docs/marketing-strategy-2026-04.md
You: /m-brief "on-chain analytics tools comparison"
Claude: [researches SERP, finds content gap]
Brief: "5 On-Chain Analytics Tools Compared: Speed, Cost, and Developer Experience"
Target keyword: "on-chain analytics tools"
Outline: 8 sections, 1,500 words, comparison table format
CTA: Free trial signup
You: /m-write
Claude: [reads brief, reads brand.yaml, writes in ArcTrace's voice]
[self-edits: removes AI vocabulary, checks paragraph length, verifies CTA]
Saved to content/on-chain-analytics-comparison-2026-04.md
Word count: 1,487 | Keyword density: 1.8%
You: /m-repurpose
Claude: From that blog post, here are 7 pieces:
- 3 tweets (hook + insight + CTA)
- 1 LinkedIn post (professional angle, 1,200 chars)
- 1 Reddit post (r/defi, community-first tone, no shilling)
- 1 email teaser (newsletter preview)
- 1 short summary (Discord announcement)
Six commands. A brand setup, marketing strategy, SEO-optimized blog post, and 7 social media pieces — all in the same voice, all targeting the same audience.
mstack follows the same path a marketing team follows:
Research → Strategy → Create → Distribute → Measure
Each skill feeds into the next. /m-brand writes a brand profile that /m-strategy reads. /m-keywords finds opportunities that /m-brief turns into outlines. /m-write creates content that /m-repurpose distributes across platforms. Nothing falls through the cracks because every step knows what came before it.
| Skill | Your specialist | What they do |
|---|---|---|
/m-brand |
Brand Strategist | Guided workshop that defines voice, audience, positioning, competitors, and channels. Produces brand.yaml that every other skill reads. Run once per project, update anytime. |
/m-competitive |
Competitive Analyst | Deep competitor analysis — positioning, strengths, weaknesses, content strategy, channels. Outputs a comparison matrix with opportunities. |
/m-positioning |
Positioning Expert | "Only we..." framework. Category definition, value propositions, messaging pillars, elevator pitches (30s, 60s, 2min). |
/m-icp |
Market Researcher | 2-3 detailed customer personas with demographics, JTBD, pain points, objections, buying triggers, and preferred channels. |
/m-strategy |
Marketing Director | Full marketing strategy: channel priorities, messaging framework, and week-by-week 90-day roadmap. |
/m-audit |
Marketing Auditor | Comprehensive audit across SEO, content, social, and brand consistency. Scored priorities. Uses live site analysis when gstack browse is available. |
/m-keywords |
SEO Specialist | Keyword research grouped by intent. Uses SemRush/Ahrefs API if available, falls back to SERP analysis. Content gap identification. |
/m-brief |
Content Strategist | Structured content brief: target keyword, outline, word count, audience, CTA, competitor analysis. Feeds directly into /m-write. |
/m-write |
Copywriter | Blog posts, articles, landing pages, email copy — all in your brand voice. SEO basics baked in. Self-edits for AI vocabulary and tone drift. |
/m-edit |
Copy Editor | Brand voice compliance check. Catches tone drift, AI vocabulary, and avoid-list violations. Targeted edits, not rewrites. |
/m-seo |
On-Page SEO Analyst | Title tags, meta descriptions, heading structure, keyword density, internal links, schema markup recommendations. |
/m-social |
Social Media Manager | Platform-specific posts: Twitter/X, LinkedIn, Reddit, Instagram. Respects each platform's culture and character limits. |
/m-threads |
Thread Writer | Twitter/X threads (6-12 tweets): hook, value, engagement, CTA. Multiple hook variants. |
/m-engage |
Community Manager | Authentic engagement responses for Reddit, Twitter, Discord. Value-first, not promotional. |
/m-ads |
Ad Campaign Manager | Campaign structure, ad groups, headlines, descriptions, and audience targeting for Google, Meta, and LinkedIn. Character-perfect copy. |
/m-landing |
Conversion Copywriter | Landing page copy: hero, problem, benefits, social proof, FAQ, CTA. One conversion goal per page. |
/m-repurpose |
Content Atomizer | Takes one piece of content, produces 5-8 derivatives across platforms. Adapts tone per channel while maintaining brand voice. |
/m-calendar |
Content Planner | Monthly content calendar with theme weeks, recurring series, and seasonal hooks. Markdown table + CSV export. |
/m-report |
Analytics Analyst | Marketing performance report. Pulls GA4/Search Console data if API keys available. Channel breakdown, top content, recommendations. |
/m-learn |
Institutional Memory | Marketing learnings that compound across sessions. What content worked, which channels performed, audience patterns. |
/m-upgrade |
Self-Updater | Update mstack to latest. Shows changelog, re-runs setup. |
Most AI marketing tools start from zero every time. mstack remembers.
# ~/.mstack/projects/arctrace/brand.yaml
name: "ArcTrace"
tagline: "Real-time on-chain analytics for builders"
voice:
tone: "technical but approachable"
personality: "builder-oriented, no-nonsense"
avoid: ["corporate jargon", "buzzwords", "emojis"]
examples:
- "We built this because Dune dashboards weren't cutting it for real-time."
audience:
primary:
description: "DeFi developers and traders"
pain_points: ["slow analytics", "fragmented data", "no real-time alerts"]
positioning:
category: "on-chain analytics"
differentiator: "real-time, builder-first"
competitors:
- name: "Dune"
weakness: "slow, query-based, not real-time"Every skill reads this. /m-write matches the tone. /m-ads targets the audience. /m-social references the positioning. /m-edit checks against the avoid list. One source of truth, consistent output.
Per-project, not global. Switch to a different repo and mstack loads that project's brand. No cross-contamination between products.
mstack works out of the box. These make it stronger:
| Enhancement | What it unlocks |
|---|---|
| gstack browse | Live SERP scraping, competitor site analysis, on-page auditing via headless Chromium (~100ms/command) |
SEMRUSH_API_KEY |
Real keyword volume, difficulty, and competitor domain data |
AHREFS_API_KEY |
Backlink analysis, keyword explorer, content gap data |
GA4_CREDENTIALS |
Real traffic data for /m-report instead of manual input |
SEARCH_CONSOLE_CREDENTIALS |
Search performance data, keyword rankings, indexation status |
No API keys? Skills still work — they fall back to browse-based analysis, WebSearch, or asking you for data.
mstack-config set skill_prefix true # /m-write vs /write (default: true)
mstack-config set proactive true # auto-suggest skills based on context
mstack-config list # show all settingsSkill prefix: Default is /m-* to avoid collisions with other skill packs. Switch to short names with mstack-config set skill_prefix false if you prefer /write over /m-write.
Skill not showing up? cd ~/.claude/skills/mstack && ./setup
Want shorter commands? mstack-config set skill_prefix false then re-run setup.
Brand not loading? Make sure you're in a git repo. Brand context is keyed by repo slug.
Stale install? Run /m-upgrade to pull latest and re-run setup.
mstack collects zero data. No telemetry, no analytics, no tracking, no phone-home. Everything runs locally on your machine. Your brand context, learnings, and content never leave your disk.
MIT. Free forever. Go ship some content.
Thanks to these wonderful people:
 VersoXBT 💻 📖 🎨 |
 Claude 🤖 💡 |