[feat] Use more flexible build options in CMake backend

[vkarak]

This PR adds the following changes and is practically a generalized version of #3101:

1. CMake is no more hardcoding make in the build step, but rather uses cmake --build. This allows to alternative build generators by passing them in the config_opts, e.g., self.build_system.config_opts = ['-G', 'Ninja'].
2. The make_opts is deprecated in favor of the new more generic build_opts.
3. builddir's default value is now "." instead of None and None is no more supported.

Closes #3378.
Closes #3465.

[codecov]

Codecov Report

✅ All modified and coverable lines are covered by tests.
✅ Project coverage is 91.38%. Comparing base (da2fbb3) to head (00a01d0).

Additional details and impacted files

@@           Coverage Diff            @@
##           develop    #3614   +/-   ##
========================================
  Coverage    91.37%   91.38%           
========================================
  Files           62       62           
  Lines        13484    13488    +4     
========================================
+ Hits         12321    12326    +5     
+ Misses        1163     1162    -1     

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